Review 1 Female Lingerie Advertising
The media plays a big role in constructing the exploitation of sexuality to sell products in advertising.
It is said that teenage girls define beauty by shape and size of their bodies with the impression that being skinnier is sexier. They get some of these impressions from seeing sexy women advertising products in a sexual manner. Vulnerable teenagers with poor self-esteem and unhappiness may be drawn to these images and problems can arise, such like eating disorders.
Advertisements of close-up images of a model’s cleavage and slogans like “perfect fit” have had complaints made from viewers who have said the posters are too sexually suggestive to be shown were children might see them. It has been announced by TV Programme that billboards with nearly nude models in poses have been banned within 100 yards of Schools and Nurseries to protect children. This is how strongly the public have started to feel about advertising in this way.
M&S and Diesel adverts over the past three years have attracted complaints because of the effect on children according to the Advertising Standards Authority (ASA) viewers said that the content was too sexually suggestive for children.
The Diesel adverts were so provocative in the content that they were banned from being used as billboard posters. They were told by the ASA that the images could only be used in adult magazines otherwise it might cause behaviour that was anti-social or irresponsible.
The ASA have said that they are going to explore ways in which parents can help protect their children from “invasion of sexually provocative content”.
More than 80 per cent of parents in today’s society confessed they thought children are forced to grow up too quickly.
Advertising in such ways has a strong influence on young people. This should be an important factor when constructing an advert to sell such products.
The visit to Salford University
The recent visit to Salford University to look at course
options proved to be an eye opener.
The Graphic Design course could be a possible progression
route after finishing at Wigan & Leigh college. The Studios at Salford
seemed plane compared to Wigan as there was no work on display. The facilities
were very similar to those at Wigan but the studios are timetabled making it
difficult to complete work in your own time.
There are two differences in the second year of the course
which is offered at Salford. One of them is motion grapgics and the other is
working in teams on web based design. Why is it that students from the
Foundation Degree Graphic at Wigan have to complete a second year again at Salford
to learn these two skills?
Students at Wigan should be given the opportunity to
progress onto the third year at Salford instead of having to complete the
second year again. Many students at Wigan feel confident to progress onto the
third year because the skills they have learnt on the second year at Salford.
One of advantages of repeating the second year is that you
would gain better grades as you have already completed the work.
A disadvantage would be the boredom threshold, this could
push potential students into industry
rather than completing the third year. Going into industry can also be
seen as an advantage. Because you can learn new skills from the workforce and
learn how to deal with the pressures of workloads.
The situation concering support would need to be looked
into, for example extra time for assignments as without the support it would be
a lot harder.
Review on
Gary Aston
Gary Aston
a man of great talent, who for many years played an important role within major
organizations mainly Addidas.
Gary was
born and bread in Lancashire, what you would call a local lad. He was a typical teenager into most things he
shouldn’t have been, but not that bad underneath.
His first
memories of fashion back in the 80s were of noticing what people in general
would wear and the brand names that were around then i.e., Fred Perry, Slazenger,
Lacoste, Nike and of course Addidas.
Leaving
school at 16 ending up on social security until he was made to get a job by his
parents, although the first job was short lived, when he couldn’t get a job he
decided to go to college. He went to
Blackburn College on an Art foundation course and then went onto a fashion
degree course at Manchester Polytec. He
was young and adventuress, loved party’s, music and generally having a good
time and so ended up dropping out and taking a first year pass for extenuating
circumstances.
After about
2 years in the early 90’s he suddenly decided it was time to get his life
together, so he moved to Preston and went to the University there. He was accepted onto a course on a probation
period of 12 months. He began to show real potential to his tutors after
realizing it wouldn’t be that easy to get a job when leaving university. His lectures began to show an interest and
introduced him to some one who could help him, who studied at the same place in
the past and had things in common with Gary.
She was impressed with Gary and got him a placement working for the
brand name diesel in the press office in London. He met a lot of influential people and
contacts, he was able to get more placements and experience working for
different labels like Armarni and DKNY until he went back to uni to finish his
degree.
After
completing his degree he went back to London in 1998 and tried to get work. While
there an old friend got in touch to ask for Gary’s help. His friend was a champion kick boxer and
needed sponsorship and knew Gary had worked with a lot of labels. Gary had a uni friend who worked for Addidas and
on occasions had helped each other out. He put the two in touch. Gary would provide his friend with contacts he
had collected from his placements, in return Gary used to get free Addidas
trainers and merchandise.
Unfortunately,
but not for Gary his friend at Addidas was sacked and the managers came across
Gary’s name amongst her things and had an impression that he had a lot to do
with the music industrial, which would be a good asset to have within there
company and so contacted Gary and within 7 months he was working for a major
company Addidas in entertainment marketing, building relationships between the
entertainment business mainly “bands and television” and the brand. Happy
Mondays was one of the first bands and success he looked after. He went to Tokyo for there concert to see the
brand name Addidas displayed to the world through media. Gary’s job was to get
the brand name seen through using famous bands. The trouble was he had a battle
on his hands to change the attitude and thinking towards advertising of the
brand name. The head office’s in London was very sport’s based and wouldn’t
except any requests unless it was anything to do with sports.
The London
office designed a shoe called Micro Pacer.
Gary took on the role to advertise it and approached someone he knew who
worked on a very influential magazine called Face and organized for the shoe to
be advertised in the magazine. His
thought behind this was to try and educate the company about the opportunities
they were missing out on by just being exclusive to sports. The advertizing went that well that the shoe
became a collectable. This made the company sit up and take notice about how
other ways of advertising could work. The other very important part of Gary’s job
was to make sure the people who loved the brand already, kept wearing it and
made to feel a part of it.
Another
famous person Gary got to work with was the footballer David Beckham, they were
introduced by the company Sports Direct they wanted Gary to help David with is
off pitch clothes as well as on. David
also approached Gary to help him with another project which was a little “hush
hush”. David had been asked to be
involved with the opening of the common wealth games and was in need of an
outfit, the only problem was no one was to no in case the media got hold of it
too soon, so that meant Gary could not even tell his own company Addidas he
worked for, this was going to be difficult but exciting. Gary came up with an idea something he had acquired
through exchanging goods with other company’s while making contacts. A white tracksuit which he knew David would
love and with attaching the name Addidas across the front of it in gold
letters, would be the best advertisement a company could wish for. When the event happened the company could not
believe it that they had not been informed and tried to make it sound to Gary
like there was more that could have been done even though it was the best
advertisement they could of hoped for.
Gary had a
vast career with Addidas jet setting around the world, which meant a lot of
time at work and away from his family, until 2009 were he decided he wanted to spend
more time at home and decided to go freelance, which he did for a while until J
D Sports approached him and offered him a position within there company doing a
similar type of work but working UK based only which he excepted and were he is
currently working to date.
