Has the feminist movement influenced the portrayal of women in billboard advertising?
“A culture that continues to control women through the commodification of their bodies.”
Barbara Kruger.
Kruger, B. (1994) Remote Control; Power, Culture and the World of Appearances. London: The MIT Press.
The question has the opportunity to inquire into the visual imagery of lingerie advertising. Lingerie advertising is a thought provoking subject, understanding the ideas, concepts and possible hidden meanings that will help me answer this question. The people who are against lingerie ads say that it should be banned within a hundred meters of schools. I feel it shouldn’t be banned as primary school children are not exactly looking at the ads it’s more there mums or dads but that’s why there placed in these areas were women can see. I feel that people should get in touch with today’s society and need to accept that things change within today’s modern world, I feel they need to look more into what the image is advertising not what is actually displayed on the advertisement. The underlining question within this debate is would the public’s views be different if it was a larger women or someone of a medium size on the advertisement? However I like the fact that lingerie advertising causes quite a few debates.
Billboard advertising can be powerful in a way as it is all around us and it always catches people’s attention. Its purpose is to get people to buy the products as advertising the products on a billboard draws attention regardless whether it is good attention or bad. In research I have found that within billboard advertising there are feminist elements and I want to make inquire into why.
These are elements that have relevant links to my main research question, I would like to research further into the questions which will hopefully provide me with more information as to why there are so many debates about this sort of advertising. Are advertising companies that produce these types of advertisements taking into consideration the response? Does sexual content through billboard advertising sell the product?
I am doing this for the knowledge that will help me to gain more experience on the subject of advertising, which is something I feel most passionate about. The question I want to know is what risks are involved in this type of advertising and do the company’s lose profits or do they gain profits?
Wednesday 7th December 2011
Hand in proposal
Friday 9th December 2011
Read The History of Erotic Advertising for 30mins make notes. I will read 3 days a week Friday, Sunday, Monday.
Wednesday 14th December 2011
Produce a questionnaire for women aged between 16 and 40. Also gather research from the books I have got from the library and stick the research into my Logbook.
Friday 16th December 2011
Read The History of Erotic Advertising for 30mins make notes. I will read 3 days a week Friday, Sunday, Monday.
Wednesday 21st December 2011
Continue to collect information for essay from the books I have collected.
Friday 23rd December 2011
Read The History of Erotic Advertising for 30mins make notes. I will read 3 days a week Friday, Sunday, Monday.
Wednesday 28th December 2011
Continue to collect information for essay from the books I have collected I will also contact J.C. Decaux and ask them were they place the lingerie ads.
Friday 30th December 2011
Read The History of Erotic Advertising for 30mins make notes. I will read 3 days a week Friday Sunday, Monday.
Wednesday 4th January 2012
Start writing essay, collect relevant information to support essay, I will collect the information from books I have selected. This will help support my essay.
Friday 6th January 2012
Read The History of Erotic Advertising for 30mins make notes. I will read 3 days a week Friday, Sunday, Monday.
Wednesday 11th January 2012
Continue working on essay, collect relevant information to support essay. The information will come from the relevant books I have either bought or got from the library. Tutorial with lee and discuss what I have so fare.
Friday 13th January 2012
Remote control by Barbara Kruger. Kruger, B. (1994) Remote Control; Power, Culture and the World of Appearances. London: The MIT Press.
Read for 30mins make notes. I will read 3 days a week Friday, Sunday, Monday.
Wednesday 18th January 2012
Reading session for knowledge. This will help me to learn more on the subjected and help me gain more Knowledge. I will be reading the relevant books that will help support my essay.
Friday 20th January 2012
Remote control by Barbara Kruger. Kruger, B. (1994) Remote Control; Power, Culture and the World of Appearances. London: The MIT Press.
Read for 30mins make notes. I will read 3 days a week Friday, Sunday, Monday.
Wednesday 25th January 2012
Reading session for Knowledge. This will help me to learn more on the subject and help me gain more Knowledge. I will be reading the relevant books that will help support my essay. Collect relevant imagery. Tutorial to discuss with lee what I have so fare.
Friday 27th January 2012
Remote control by Barbara Kruger. Kruger, B. (1994) Remote Control; Power, Culture and the World of Appearances. London: The MIT Press.
Read for 30mins make notes. I will read 3 days a week Friday, Sunday, Monday.
Wednesday 1st February 2012
Continue putting essay together, I should have a good enough Knowledge to start putting the information in and talking about it, giving my views. Collect relevant imagery.
Friday 3rd February 2012
Read Butler Gender Trouble for 30mins make notes. I will read 3 days a week Friday, Sunday, Monday.
Wednesday 8th February 2012
Continue putting essay together, I should have a good enough Knowledge to put the information in and talk about it, give my opinions. Collect relevant imagery.
Friday 10th February 2012
Read Butler Gender Trouble for 30mins make notes. I will read 3 days a week Friday, Sunday, Monday.
Wednesday 15th February 2012
Continue working on essay also look at art The Definitive Visual Guide & A History of Advertising. Tutorial with lee to discuss what I have collected.
Friday 17th February 2012
Read Feminist Thoughts for 30mins make notes. I will read 3 days a week Friday, Sunday, Monday.
Wednesday 22nd February 2012
Continue working on essay. Tutorial with lee to show him what I have gathered to gathered to support my essay.
Friday 24th February 2012
Read Knowing Women for 30mins make notes. I will read 3 days a week Friday, Sunday, Monday.
Wednesday 29th February 2012
Continue working on essay. Tutorial with lee to show him what I have gathered.
Friday 2nd March 2012
Read The Graphic Design Reader for 30mins make notes. I will read 3 days a week Friday, Sunday, Monday.
Wednesday 7th March 2012
Start bringing first draft essay together ready for lee to read.
Friday 9th March 2012
Continue bringing everything together.
Wednesday 14th March 2012
Show first draft to lee then if needs amending, make amendments. Tutorial with lee to discuss essay.
Friday 16th March 2012
Continue with amendments.
Wednesday 21st March 2012
Show lee amended essay. If everything goes well get ready to print. Tutorial with lee.
Friday 23rd March 2012
Make sure everything is complete and ready to hand in.
Wednesday 28th March 2012
Hand in essay.
Books
The Graphic Design Reader
Heller, S. (2002) The Graphic Design Reader. Allworth Press.
Knowing Women
Crowley, H. & Himmelweit, S. (1992) Knowing Women. The Open University.
Feminist Thoughts
Putnam Tong, R. (1998) Feminist Thoughts. Westview Press.
Art The Definitive Visual Guide
Graham – Dixon, A. (2008) Art The Definitive Visual Guide. DK.
A History of Advertising
Pincas, S & Loiseau, M. A History of Advertising. Taschen.
Butler Gender Trouble
Butler, J. (1990) Gender Trouble. Taylor & Francis Group.
Remote control by Barbara Kruger
Kruger, B. (1994) Remote Control; Power, Culture and the World of Appearances. London: The MIT Press.
The History of Erotic Advertising
Reichert, T. (2003) The Erotic History of Advertising. Prometheus Books.
Source
http://www.jcdecaux.co.uk
I will also get some thoughts from my questionnaire I will give out to women.
Collect the relevant images with descriptions for the essay. Say why I have chosen the image? And what it represents?
Review 1 Female Lingerie Advertising
The media plays a big role in constructing the exploitation of sexuality to sell products in advertising.
It is said that teenage girls define beauty by shape and size of their bodies with the impression that being skinnier is sexier. They get some of these impressions from seeing sexy women advertising products in a sexual manner. Vulnerable teenagers with poor self-esteem and unhappiness may be drawn to these images and problems can arise, such like eating disorders.
Advertisements of close-up images of a model’s cleavage and slogans like “perfect fit” have had complaints made from viewers who have said the posters are too sexually suggestive to be shown were children might see them. It has been announced by TV Programme that billboards with nearly nude models in poses have been banned within 100 yards of Schools and Nurseries to protect children. This is how strongly the public have started to feel about advertising in this way.
M&S and Diesel adverts over the past three years have attracted complaints because of the effect on children according to the Advertising Standards Authority (ASA) viewers said that the content was too sexually suggestive for children.
The Diesel adverts were so provocative in the content that they were banned from being used as billboard posters. They were told by the ASA that the images could only be used in adult magazines otherwise it might cause behaviour that was anti-social or irresponsible.
The ASA have said that they are going to explore ways in which parents can help protect their children from “invasion of sexually provocative content”.
More than 80 per cent of parents in today’s society confessed they thought children are forced to grow up too quickly.
Advertising in such ways has a strong influence on young people. This should be an important factor when constructing an advert to sell such products.
